now browsing by tag


5 Ways to Refresh Your Small Business Marketing

In today’s world of Vines, tweets, and hashtags, marketing trends come and go faster than you can blink. The result – marketing campaigns can become stale quickly; which is why every once in a while you should refresh your small business marketing campaign. New, clever ideas and designs could beRead More

6 Ways to Show Your Employees Some Love

Though they may not be your first choice as a Valentine this year, your employees are extremely important to your business. Without them you wouldn’t have the success that you do. That being said, it’s important to show them some appreciation, not just because they deserve it, but also because a happy workerRead More

10 New Year’s Resolutions for Small Business Owners

2016 is finally here and it’s time for a fresh start! As you begin to create your New Year’s resolutions for your personal life, maybe you should consider setting some resolutions for your business as well. After all, one way to become the best is admitting that there’s always roomRead More

The BIG Questions to Answer in Your Annual Review

In our previous article, A Year In Review | Evaluating Your Business’s Performance, we explain why it’s so important that you evaluate your business’s progress and performance at the end of each year. Once you have all of that information in front of you though, this task can seem overwhelmingRead More

5 Ways to Keep Your Business Running Efficiently

Small businesses vary in many ways, size being one of them. According to the SBA, a small business can have anywhere from one to five hundred employees. Despite this huge range, one thing every small business has in common is the importance of efficiency in their business. Here are fiveRead More

6 Tips to Improving your Marketing Campaign

Every business requires a well thought out marketing strategy to build brand awareness and drive sales. An important part of this strategy is your marketing campaign, which focuses on what you’re going to say, to who, why and how you’re going to reach them.  Because this can get a little confusing, here are sixRead More

Your Self-Employment Toolbox

Everyone needs their own personal toolbox filled with the essentials that help them get through any obstacle. For children it’s probably their favorite toy and some snacks, for new parents extra clothes and a babysitter’s phone number, and for corporations a team of lawyers. But what about self-employed business owners?Read More

Self Employment: Trends, Tips, & Solutions

For a variety of reasons, America’s workforce is becoming more and more self-employed. This includes the usual categories such as freelancers, consultants, subcontract workers, and temps. What’s new, however, is the types of work and businesses being formed. For example, freelancers in the past tended to represent mainly journalists, graphicRead More

Small Business Numbers Game: Play to Win

While anyone in business knows that success comes down to the numbers, what numbers are they talking about? Sure, the bottom line equates to revenue and profitability, but what numbers got you there? Was it how many customers you have? While that might be an obvious guess, there are smallRead More

Tools of the Trade: Time- & Money-Saving Products & Services for Solopreneurs |

As referenced in The Solopreneur: A Growing Trend in Small Business Development, it is important for solopreneurs to know about and leverage their management capacity with time- and money-saving products and services in order to effectively run their business and drive their success. There are an increasing number of theseRead More