SWOT analysis

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Ask Dr. Deborah | Stuck in a Rut

Dear Dr. Deborah, I’ve owned my own business for several years now. Generally speaking, I’ve done fairly well. However, lately I feel like I’m stuck in a rut. Sales have slowed down and I just can’t figure out why. I’m not in the red yet, but I soon will beRead More

Why Every Business Needs a SWOT Analysis

Per tradition, we like to kick off a new period with a SWOT analysis as we consider our goals and look for new opportunities where we can expand our reach. While some may find this task tedious or feel they don’t have time for it, we always try to emphasizeRead More