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6 Branding Tips for the Self-Employed
There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More
Ask Dr. Deborah | How do you plan vacations as a self-employed business owner?
Dear Dr. Deborah, I started my own business two years ago and I absolutely love it. However, since day one it feels like I’ve been in a marathon. I make sure I have some personal time, but I haven’t taken a real vacation since launching. I’m at a point whereRead More
How to Set Your Self-Employment Salary
One of the reasons many people choose self-employment is because they want a better quality of life. This may include more flexibility in when they work, more control over what they do for work, and more enjoyment in life in general. Whatever the reasons, one of the main ingredients toRead More
Ask Dr. Deborah | How do I know if it’s time to hire employees?
Dear Dr. Deborah, I’m not sure if I need to hire my first employee or not. Some days it seems like I have things under control, and other times I feel completely overwhelmed with work. How do I know if hiring someone is the right move? – Lexi, FL HiRead More
5 Ways to Reduce Stress as a Business Owner
There can be a lot of stress in owning and running your own business. When you are self-employed, you are in charge of managing finances, customer relations, marketing, overall administration, and all other aspects of the business. It’s a lot of responsibility for one person, and if poorly managed, theRead More
Ask Dr. Deborah | What can I do to save money?
Dear Dr. Deborah, I am a self-employed artist. I sell my work mostly in galleries and online and occasionally at fairs and art shows. I noticed recently that my profit margins were smaller because my expenses had been increasing. While not detrimental, I’d still like to see my overall expensesRead More