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Ask Dr. Deborah | What are some affordable marketing techniques?
Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More
6 Unique Marketing Ideas for the Holidays
All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More
Ask Dr. Deborah | How do I build awareness for my business?
Q: Dear Dr. Deborah, For years I’ve been making my own lotions, shampoos, and other similar products for my personal use and as gifts. After much encouragement from friends and family, I’ve decided turn this hobby into a business. My biggest concern though is not making any sales because noRead More
Ask Dr. Deborah | How do I deal with local construction as a business owner?
Dear Dr. Deborah, My town began a large construction project last month to repave the downtown area. Several businesses, including my own, are located right in the middle of this construction. With roads being closed off and construction equipment constantly around in the height of summer, I’ve already started toRead More
How Consumer Generated Marketing Can Be Your Greatest Tool
One of the best marketing tools small business owners have access to is their own customers. Businesses large and small are taking advantage of consumer generated marketing, a strategy where a business invites consumers to share their input and ideas with the company. Not only does this type of campaignRead More
Tips for Refreshing Your Summer Marketing Strategy
We are now half-way through summer, but that doesn’t mean it’s too late to refresh your summer marketing strategy! Most businesses plan their summer marketing campaigns well before the warm weather hits. However, it’s always smart to evaluate your progress, ramp up your strategy, and change things up if needed. EvenRead More
Ask Dr. Deborah | How can we make our summer promotions stand out?
Q: Dear Dr. Deborah: My husband and I just moved our business from a stand-alone shop downtown to a larger facility in a strip mall just down the street. The move has been great so far, except I worry about the upcoming summer months. We are now surrounded by otherRead More
How to Design a Great Email Marketing Campaign
Despite what many predicted, email marketing has continued to remain one of the most effective methods of reaching customers. With the onset of texting and smartphones, many thought the days of email, and email marketing for that matter, where limited. However, it still remains one of the most successful channelsRead More
Storytelling | The Secret to Better Content Marketing
The art of storytelling has been practiced for thousands and thousands of years. Through movies, books, fairy tales, and bedtime stories, we have all been exposed to storytelling, and most of us at one point or another have been engrossed in the tale. But have you ever stopped to thinkRead More
6 Step Marketing Strategy for Self-Employment
Before you make any steps towards opening or growing your self-employment business, one of the first things you must do is create a marketing strategy. Marketing is all about communicating the value of your business to customers. In order to do this, every business needs to create a strategy thatRead More