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Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

Why Print Marketing Is (and always will be) Essential

You may not realize, but print marketing is an essential component of your small business marketing strategy. Though some consider it outdated and old fashioned, almost every business uses some level of print marketing to establish their brand and build awareness. Don’t believe it? Here are a few reasons whyRead More

4 Rules of Marketing That Hold True

Smart business owners know that effective marketing techniques require constantly adapting to change, especially in today’s fast paced world. One day it’s all about counting keywords and the next it’s all about social media impact. While trends come and go, the key to marketing is stay on top of whatRead More

Ask Dr. Deborah | Lost in Marketing

Dear Dr. Deborah, I’m getting ready to start my own business and am about half way through my business plan. However, I’ve hit a wall with my marketing strategy. I don’t have any experience here and I have no idea where I should start. Do you have any advice forRead More

Ask Dr. Deborah | How can I drive traffic to my store?

Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More

Ask Dr. Deborah | What are some affordable marketing techniques?

Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More

6 Unique Marketing Ideas for the Holidays

All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More

Ask Dr. Deborah | How do I build awareness for my business?

Q: Dear Dr. Deborah, For years I’ve been making my own lotions, shampoos, and other similar products for my personal use and as gifts. After much encouragement from friends and family, I’ve decided turn this hobby into a business. My biggest concern though is not making any sales because noRead More

Ask Dr. Deborah | How do I deal with local construction as a business owner?

Dear Dr. Deborah, My town began a large construction project last month to repave the downtown area. Several businesses, including my own, are located right in the middle of this construction. With roads being closed off and construction equipment constantly around in the height of summer, I’ve already started toRead More

How Consumer Generated Marketing Can Be Your Greatest Tool

One of the best marketing tools small business owners have access to is their own customers. Businesses large and small are taking advantage of consumer generated marketing, a strategy where a business invites consumers to share their input and ideas with the company. Not only does this type of campaignRead More