email marketing

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Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

How to Design a Great Email Marketing Campaign

Despite what many predicted, email marketing has continued to remain one of the most effective methods of reaching customers. With the onset of texting and smartphones, many thought the days of email, and email marketing for that matter, where limited. However, it still remains one of the most successful channelsRead More

5 Ways to Refresh Your Small Business Marketing

In today’s world of Vines, tweets, and hashtags, marketing trends come and go faster than you can blink. The result – marketing campaigns can become stale quickly; which is why every once in a while you should refresh your small business marketing campaign. New, clever ideas and designs could beRead More

Ask Dr. Deborah | Should I be creating press releases for my small business?

Dear Dr. Deborah, My name is Katie, and I’m currently working on opening my own hair salon. Recently some fellow business owners were talking about how great press releases are for publicity. Being new to this, I agreed with them, but truthfully I don’t know much about such things. ShouldRead More

A Year in Review | Evaluating Your Business’s Performance

The end of the year is a busy time for most businesses. Employees are taking time off for vacations, retail businesses are facing the rush of Christmas shoppers, and everyone is making last ditch efforts to reach their annual goals and maximize returns. At the same time, business owners andRead More

Giving Thanks to Your Customers with Seasons Greetings

Loyal customers are the best customers to have. They continue to come back to your business over and over, and sometimes even spread the word to colleagues and peers about your products and services. All of this is why it’s important to show your appreciation, and what better time toRead More

Online Marketing: Plan, Act, Track, Repeat

Congratulation! You’ve decided to start your own business and you have a great product to offer to customers. Now you just need to convince them of that. To do this, every business owner must create a marketing plan that answers four basic questions: What are you offering? Who are yourRead More

The Power of Email Marketing and Dynamic Content

Dynamic is such a great word. And it so well describes the world we live in today where just about everything is in a state of constant change. In the context of maintaining business profitability, this can be challenging. In the context of business marketing, however, there is good news!

4 Tips for Using User-Generated Content

The Power of the Personal Viewpoint Social media has given rise to endless channels of topic-specific and people-specific content. Whether using Instagram to let your friends know what you’re up to, Pinterest to share an image of something you like, Twitter to announce a timely tip, or Facebook to engageRead More

5 Ways to Get Your Business Noticed This Summer

Summer can be a slow time for many small businesses with their potential customers involved in a wide range of summer activities, but this doesn’t have to be so. One of the goals of every business all year round is to get noticed. It’s the reason we see ads andRead More