Strategic Planning

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Ask Dr Deborah(2)

Ask Dr. Deborah | Stuck in a Rut

Dear Dr. Deborah, I’ve owned my own business for several years now. Generally speaking, I’ve done fairly well. However, lately I feel like I’m stuck in a rut. Sales have slowed down and I just can’t figure out why. I’m not in the red yet, but I soon will beRead More

art&science

Balancing the Art and Science of Business

Most people view business as a science. It involves math and strategy. In higher education, those who study business receive Bachelor and Master of Science degree. However, in application, business is both an art and a science. While the science ensures that your business runs smoothly, the art is whatRead More

fresh ideas

4 Ways to Plant Fresh Ideas in Your Business

In celebration of spring, here are some fun and fresh ideas for sprucing up your business. Just as you might break out the trowels, gloves, and seeds for planting that new garden, you can also leverage tools to plant seeds for business growth! After all, both require careful planning, anRead More

business planning

Why You Should “Play Business” Before Business Planning

If you’ve ever thought about starting your own business or taken a business course, than you’ve probably learned something about business planning. Since the start of just about any form of commerce, the business plan has been an essential first step. However, not so much today – particularly when itRead More

resolutions

How to Set Resolutions You Will Actually Achieve

Every year we make resolutions and goals to improve our heath, wealth and, for the self-employed, our businesses. We start these goals with excitement and the best of intentions. However as the year progresses, that energy sometimes begins to dwindle and eventually other obligations push our resolutions off to theRead More

SWOT

Why Every Business Needs a SWOT Analysis

Per tradition, we like to kick off a new period with a SWOT analysis as we consider our goals and look for new opportunities where we can expand our reach. While some may find this task tedious or feel they don’t have time for it, we always try to emphasizeRead More

budget-deviation-analysis

Tips For Your Year-End Budget Deviation Analysis

Conducting an end-of-year Budget Deviation Analysis is a must for every small and self-employed business owner. In it, you compare how your business actually performed relative to how you had forecast it would perform. Going through this process, not just at the end of the fiscal year, but also eachRead More

Web analytics concept

7 Metrics to Check in Your Year-End Review

One of the best things about owning and running your own small business is that you get to go to a job you love and care about every day. While it can be easy to get caught up in the excitement, it’s not always fun and games. If you wantRead More

holidays-a

How to Plan for the Holidays as a Business Owner

Mini lights, balsam firs, miles of wrapping paper – It’s that time of year again! The holiday season is a big event, not just for families and friends, but also for businesses, especially those in retail. As cheerful as they seems, the holidays can also be a bit stressful. If youRead More

spring-awakening-1197602

5 Ways to Refresh Your Small Business Marketing

In today’s world of Vines, tweets, and hashtags, marketing trends come and go faster than you can blink. The result – marketing campaigns can become stale quickly; which is why every once in a while you should refresh your small business marketing campaign. New, clever ideas and designs could beRead More