Marketing & Sales
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Ask Dr. Deborah | How can I drive traffic to my store?
Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More
Small Business Branding and Building Buzz
After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More
6 Branding Tips for the Self-Employed
There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More
Ask Dr. Deborah | What are some affordable marketing techniques?
Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More
Why Your Customer is Your Best Sales Person
The best sales person in any business is always the customer. Most of the sales and marketing techniques out there today pale in comparison to the power and influence of customer word-of-mouth referrals. Why? Because a referral from another customer is more genuine. No matter what you do as aRead More
How to Improve Your Sales Pitch
If your business is struggling to increase sales revenue, it may be time to work on your sales pitch. It’s easy to think that poor sales are due to prices being too high or a lack of market interest. However, sometimes it simply comes down to your sales pitch. WithoutRead More
6 Unique Marketing Ideas for the Holidays
All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More
Giving Thanks to Your Customers
Thanksgiving is a time to celebrate and give thanks for all the wonderful things and people in our lives. As individuals, there are endless things we can be thankful for – friends, family, health, wealth, and more. However, as small business owners, one of the most important groups of individualsRead More
Crowdfunding for Self-Employment: Yay or Nay?
In 2015, it was estimated that $34.4 billion was raised through crowdfunding. By 2025 that number is expected to grow to over $300 billion. Crowding funding sounds like a business’s dream come true – people give you money and expect little or nothing in return. As this industry continues toRead More
Halloween Tricks and Treats for Your Small Business
Halloween is a time to be someone else, voluntarily scare ourselves silly, and have some fun. Why should your small business have to miss out? If you haven’t joined in yet, here are a few tricks and treats to help promote your business for this spooky holiday and also justRead More