Marketing & Sales

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5 Dos and Don’ts of Good Customer Service

In business, the customer is always right. While this may be hard to take at times, this is the foundation to good customer service. Customer service is about making sure customers are happy and satisfied at every phase of the sales process. Happy and satisfied customers lead to happy andRead More

5 Easy Tips to Effective Selling

Every business owner is a salesperson. You sell your ideas to investors, partners, employees, and most importantly, to your customers! In short, no sales, no business.   For many, however, the process of selling can be intimidating. It’s one thing to be passionate about your business – it’s another toRead More

Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

Why Print Marketing Is (and always will be) Essential

You may not realize, but print marketing is an essential component of your small business marketing strategy. Though some consider it outdated and old fashioned, almost every business uses some level of print marketing to establish their brand and build awareness. Don’t believe it? Here are a few reasons whyRead More

4 Rules of Marketing That Hold True

Smart business owners know that effective marketing techniques require constantly adapting to change, especially in today’s fast paced world. One day it’s all about counting keywords and the next it’s all about social media impact. While trends come and go, the key to marketing is stay on top of whatRead More

Celebrating National Small Business Week

The first week of May is National Small Business Week, a period dedicated to honoring the impact small businesses have in our communities and across the country. As one of those businesses being honored, this is the perfect opportunity to celebrate your success and build some buzz within your targetRead More

The Why Behind Successful Branding

Branding is one of the most important aspects to successful marketing. A brand not only conveys what a business offers, but also – and even more importantly today – what the business stands for. Today, people are more interested in what a business stands for versus simply what it offers.Read More

Ask Dr. Deborah | How can I drive traffic to my store?

Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More

Small Business Branding and Building Buzz

After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More

6 Branding Tips for the Self-Employed

There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More