Marketing & Sales

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Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

Why Print Marketing Is (and always will be) Essential

You may not realize, but print marketing is an essential component of your small business marketing strategy. Though some consider it outdated and old fashioned, almost every business uses some level of print marketing to establish their brand and build awareness. Don’t believe it? Here are a few reasons whyRead More

4 Rules of Marketing That Hold True

Smart business owners know that effective marketing techniques require constantly adapting to change, especially in today’s fast paced world. One day it’s all about counting keywords and the next it’s all about social media impact. While trends come and go, the key to marketing is stay on top of whatRead More

National Small Business Week

Celebrating National Small Business Week

The first week of May is National Small Business Week, a period dedicated to honoring the impact small businesses have in our communities and across the country. As one of those businesses being honored, this is the perfect opportunity to celebrate your success and build some buzz within your targetRead More

branding

The Why Behind Successful Branding

Branding is one of the most important aspects to successful marketing. A brand not only conveys what a business offers, but also – and even more importantly today – what the business stands for. Today, people are more interested in what a business stands for versus simply what it offers.Read More

Ask Dr Deborah(2)

Ask Dr. Deborah | How can I drive traffic to my store?

Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More

Branding (2)

Small Business Branding and Building Buzz

After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More

Branding (1)

6 Branding Tips for the Self-Employed

There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More

Ask Dr Deborah(2)

Ask Dr. Deborah | What are some affordable marketing techniques?

Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More

customers

Why Your Customer is Your Best Sales Person

The best sales person in any business is always the customer. Most of the sales and marketing techniques out there today pale in comparison to the power and influence of customer word-of-mouth referrals. Why? Because a referral from another customer is more genuine. No matter what you do as aRead More