Marketing & Sales

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National Small Business Week

Celebrating National Small Business Week

The first week of May is National Small Business Week, a period dedicated to honoring the impact small businesses have in our communities and across the country. As one of those businesses being honored, this is the perfect opportunity to celebrate your success and build some buzz within your targetRead More

branding

The Why Behind Successful Branding

Branding is one of the most important aspects to successful marketing. A brand not only conveys what a business offers, but also – and even more importantly today – what the business stands for. Today, people are more interested in what a business stands for versus simply what it offers.Read More

Ask Dr Deborah(2)

Ask Dr. Deborah | How can I drive traffic to my store?

Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More

Branding (2)

Small Business Branding and Building Buzz

After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More

Branding (1)

6 Branding Tips for the Self-Employed

There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More

Ask Dr Deborah(2)

Ask Dr. Deborah | What are some affordable marketing techniques?

Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More

customers

Why Your Customer is Your Best Sales Person

The best sales person in any business is always the customer. Most of the sales and marketing techniques out there today pale in comparison to the power and influence of customer word-of-mouth referrals. Why? Because a referral from another customer is more genuine. No matter what you do as aRead More

sales-pitch

How to Improve Your Sales Pitch

If your business is struggling to increase sales revenue, it may be time to work on your sales pitch. It’s easy to think that poor sales are due to prices being too high or a lack of market interest. However, sometimes it simply comes down to your sales pitch. WithoutRead More

marketing

6 Unique Marketing Ideas for the Holidays

All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More

thanks

Giving Thanks to Your Customers

Thanksgiving is a time to celebrate and give thanks for all the wonderful things and people in our lives. As individuals, there are endless things we can be thankful for – friends, family, health, wealth, and more. However, as small business owners, one of the most important groups of individualsRead More