Marketing & Sales
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Ask Dr. Deborah | What are some affordable marketing techniques?
Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More
Why Your Customer is Your Best Sales Person
The best sales person in any business is always the customer. Most of the sales and marketing techniques out there today pale in comparison to the power and influence of customer word-of-mouth referrals. Why? Because a referral from another customer is more genuine. No matter what you do as aRead More
How to Improve Your Sales Pitch
If your business is struggling to increase sales revenue, it may be time to work on your sales pitch. It’s easy to think that poor sales are due to prices being too high or a lack of market interest. However, sometimes it simply comes down to your sales pitch. WithoutRead More
6 Unique Marketing Ideas for the Holidays
All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More
Giving Thanks to Your Customers
Thanksgiving is a time to celebrate and give thanks for all the wonderful things and people in our lives. As individuals, there are endless things we can be thankful for – friends, family, health, wealth, and more. However, as small business owners, one of the most important groups of individualsRead More
Crowdfunding for Self-Employment: Yay or Nay?
In 2015, it was estimated that $34.4 billion was raised through crowdfunding. By 2025 that number is expected to grow to over $300 billion. Crowding funding sounds like a business’s dream come true – people give you money and expect little or nothing in return. As this industry continues toRead More
Halloween Tricks and Treats for Your Small Business
Halloween is a time to be someone else, voluntarily scare ourselves silly, and have some fun. Why should your small business have to miss out? If you haven’t joined in yet, here are a few tricks and treats to help promote your business for this spooky holiday and also justRead More
Ask Dr. Deborah | How do I deal with local construction as a business owner?
Dear Dr. Deborah, My town began a large construction project last month to repave the downtown area. Several businesses, including my own, are located right in the middle of this construction. With roads being closed off and construction equipment constantly around in the height of summer, I’ve already started toRead More
How Consumer Generated Marketing Can Be Your Greatest Tool
One of the best marketing tools small business owners have access to is their own customers. Businesses large and small are taking advantage of consumer generated marketing, a strategy where a business invites consumers to share their input and ideas with the company. Not only does this type of campaignRead More
Tips for Refreshing Your Summer Marketing Strategy
We are now half-way through summer, but that doesn’t mean it’s too late to refresh your summer marketing strategy! Most businesses plan their summer marketing campaigns well before the warm weather hits. However, it’s always smart to evaluate your progress, ramp up your strategy, and change things up if needed. EvenRead More