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Ask Dr. Deborah | The Summer Sales Slump
Dear Dr. Deborah, I am a freelance website developer. Throughout the year, I’m typically fairly busy and my business is doing well. However, during the summer I see a big slump in customers and my finances get pretty tight. I would love to be out enjoying the sun, but insteadRead More
Ask Dr. Deborah | Independent Contractor Troubles
Dear Dr. Deborah, Instead of hiring employees, I chose to use an independent contractor to expand my business. While I am still very interested in taking this route, I’m not very satisfied with my IC’s work. I hold myself to high standard, and it’s something my customers have become accustomedRead More
Ask Dr. Deborah | Dreaming of a Better Future
Dear Dr. Deborah, I grew up with little expectations for my future. After high school I got a job working as a waiter and have been living paycheck to paycheck ever since. My job is okay, but my passion lies in fashion design. A friend of mine recently told meRead More
Ask Dr. Deborah | Lost in Marketing
Dear Dr. Deborah, I’m getting ready to start my own business and am about half way through my business plan. However, I’ve hit a wall with my marketing strategy. I don’t have any experience here and I have no idea where I should start. Do you have any advice forRead More
Ask Dr. Deborah | I’m Not Ready to Retire
Dear Dr. Deborah, I’m 67 years old and I’m not ready to retire. Unfortunately, I’ve worked for my current employer for 20 years and while they’re not forcing me out, they expect me to choose to retire soon. I don’t mind cutting back a little bit, but I don’t wantRead More
Ask Dr. Deborah | How can I drive traffic to my store?
Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More
Ask Dr. Deborah | How do you plan vacations as a self-employed business owner?
Dear Dr. Deborah, I started my own business two years ago and I absolutely love it. However, since day one it feels like I’ve been in a marathon. I make sure I have some personal time, but I haven’t taken a real vacation since launching. I’m at a point whereRead More
Ask Dr. Deborah | What are some affordable marketing techniques?
Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More
Ask Dr. Deborah | How do I know if it’s time to hire employees?
Dear Dr. Deborah, I’m not sure if I need to hire my first employee or not. Some days it seems like I have things under control, and other times I feel completely overwhelmed with work. How do I know if hiring someone is the right move? – Lexi, FL HiRead More