Ask Dr. Deborah | Lost in Marketing

Ask Dr Deborah(2)

Dear Dr. Deborah, I’m getting ready to start my own business and am about half way through my business plan. However, I’ve hit a wall with my marketing strategy. I don’t have any experience here and I have no idea where I should start. Do you have any advice forRead More

Why Every Entrepreneur Needs a Success Journal

success journal

No matter what you do for business, or how large or how small you are, as a business owner you want to keep a success journal. This is a place where you take the time to make note of everything you view that day that is worth celebrating. While youRead More

The Why Behind Successful Branding

branding

Branding is one of the most important aspects to successful marketing. A brand not only conveys what a business offers, but also – and even more importantly today – what the business stands for. Today, people are more interested in what a business stands for versus simply what it offers.Read More

4 Ways to Plant Fresh Ideas in Your Business

fresh ideas

In celebration of spring, here are some fun and fresh ideas for sprucing up your business. Just as you might break out the trowels, gloves, and seeds for planting that new garden, you can also leverage tools to plant seeds for business growth! After all, both require careful planning, anRead More

5 Benefits to Leveraging a Staffing Agency for Engineering Talent

Engineering Talent Network

Today engineering is one of the most in-demand jobs in the market. With specialties ranging from automation to computer engineering, businesses everywhere are discovering the value of building their own engineering team. However, for a small business owner with limited time and resources, sorting through the talent market is easierRead More

Small Business Doesn’t Mean Small Employee Benefits

employee benefits

It is a common misconception in today’s job market that small business means small employee benefits. However, this doesn’t need to be true. Owning and running your own small business has its challenges, one of which is attracting top talent. In a small business, every person is vital. Workers needRead More

Ask Dr. Deborah | I’m Not Ready to Retire

Dear Dr. Deborah, I’m 67 years old and I’m not ready to retire. Unfortunately, I’ve worked for my current employer for 20 years and while they’re not forcing me out, they expect me to choose to retire soon. I don’t mind cutting back a little bit, but I don’t wantRead More

6 Tricks for Working More Efficiently

Time 3-17

Working more efficiently can quickly add up to significant time savings and cost savings. Whether you’re self-employed or operating with a large staff, staying productive and ahead of the curve requires using time wisely. While you can’t stop the clock to gain an extra hour or two, you can considerRead More

In Business, Cash on Hand is Vital to Success

cash on hand

Anyone in business knows that cash on hand is a vital to success. Yet, how much, when and in what form varies depending on a wide range of factors. Is your business seasonal? What do you need the cash for? Where does cash frequently get tied up? How can youRead More

The 5 Elements of a Productive Workplace

Productive Workplace

When your business has employees, it’s smart to understand that a productive workplace breeds happy and productive workers. Even if you work for yourself, you still want to work in an environment that is conducive to your happiness and productivity. It’s not rocket science to figure that the easier itRead More