Ask Dr. Deborah | I’m Not Ready to Retire

Dear Dr. Deborah, I’m 67 years old and I’m not ready to retire. Unfortunately, I’ve worked for my current employer for 20 years and while they’re not forcing me out, they expect me to choose to retire soon. I don’t mind cutting back a little bit, but I don’t wantRead More

6 Tricks for Working More Efficiently

Time 3-17

Working more efficiently can quickly add up to significant time savings and cost savings. Whether you’re self-employed or operating with a large staff, staying productive and ahead of the curve requires using time wisely. While you can’t stop the clock to gain an extra hour or two, you can considerRead More

In Business, Cash on Hand is Vital to Success

cash on hand

Anyone in business knows that cash on hand is a vital to success. Yet, how much, when and in what form varies depending on a wide range of factors. Is your business seasonal? What do you need the cash for? Where does cash frequently get tied up? How can youRead More

The 5 Elements of a Productive Workplace

Productive Workplace

When your business has employees, it’s smart to understand that a productive workplace breeds happy and productive workers. Even if you work for yourself, you still want to work in an environment that is conducive to your happiness and productivity. It’s not rocket science to figure that the easier itRead More

Ask Dr. Deborah | How can I drive traffic to my store?

Ask Dr Deborah(2)

Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More

Small Business Branding and Building Buzz

Branding (2)

After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More

How to Protect Your Intellectual Property

intellectual property

For some businesses, intellectual property can be one of your most valuable assets. It can include business names, logos, product designs, recipes, and any other product of your creativity that is exclusive to your business. Though not as big as giants like Starbucks and McDonald’s, a small business owner’s intellectualRead More

6 Branding Tips for the Self-Employed

Branding (1)

There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More

Ask Dr. Deborah | How do you plan vacations as a self-employed business owner?

Ask Dr Deborah(2)

Dear Dr. Deborah, I started my own business two years ago and I absolutely love it. However, since day one it feels like I’ve been in a marathon. I make sure I have some personal time, but I haven’t taken a real vacation since launching. I’m at a point whereRead More

How to Set Your Self-Employment Salary

salary

One of the reasons many people choose self-employment is because they want a better quality of life. This may include more flexibility in when they work, more control over what they do for work, and more enjoyment in life in general. Whatever the reasons, one of the main ingredients toRead More