Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

Why Print Marketing Is (and always will be) Essential

You may not realize, but print marketing is an essential component of your small business marketing strategy. Though some consider it outdated and old fashioned, almost every business uses some level of print marketing to establish their brand and build awareness. Don’t believe it? Here are a few reasons whyRead More

4 Rules of Marketing That Hold True

Smart business owners know that effective marketing techniques require constantly adapting to change, especially in today’s fast paced world. One day it’s all about counting keywords and the next it’s all about social media impact. While trends come and go, the key to marketing is stay on top of whatRead More

Ask Dr. Deborah | The Summer Sales Slump

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Dear Dr. Deborah, I am a freelance website developer. Throughout the year, I’m typically fairly busy and my business is doing well. However, during the summer I see a big slump in customers and my finances get pretty tight. I would love to be out enjoying the sun, but insteadRead More

4 Tips to Better Money Management

money management

Smart money management is a responsibility that every business owner must deal with. At the same time, many of us have been socialized to view money management as elusive and stressful. The good news is that it does not have to be. With a bit of a paradigm shift andRead More

Why It Helps To Be a Minimalist in Business

minimalist 2

Minimalism as defined by Merriam-Webster is “a style or technique that is characterized by extreme sparseness and simplicity.” You may not realize it, but this approach can actually help you run a better business. In essence, it’s about being more organized and more efficient, which in turn, will help youRead More

4 Tips to Streamline Business Operations

business operations

Being business owners, we get to wake up every morning and be excited to go to work because we love what we do. While the love for our products or services drives our motivation, there are certain essential tasks that must be done to keep the lights on and theRead More

Ask Dr. Deborah | Independent Contractor Troubles

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Dear Dr. Deborah, Instead of hiring employees, I chose to use an independent contractor to expand my business. While I am still very interested in taking this route, I’m not very satisfied with my IC’s work. I hold myself to high standard, and it’s something my customers have become accustomedRead More

Ask Dr. Deborah | Stuck in a Rut

Ask Dr Deborah(2)

Dear Dr. Deborah, I’ve owned my own business for several years now. Generally speaking, I’ve done fairly well. However, lately I feel like I’m stuck in a rut. Sales have slowed down and I just can’t figure out why. I’m not in the red yet, but I soon will beRead More

Turning Your Passion into Profitable Self-Employment

passion

Almost everyone is passionate about something. This might be gardening, photography, cars, kids, computers or a number of other things. What matters is that it is something that you enjoy, are good at and it provides value to others in some way. When these elements exist, your passion can becomeRead More