Hiring Independent Contractors: What all parties need to know

The use of independent contractors, versus permanent hires across America continues to grow. Like any new business practice, there are new regulations and requirements that need to be adhered to when entering this type of employer/worker relationship. Unlike the more traditional employer/employee relationship, when you hire an independent contractor bothRead More

4 Ways to Leverage Business Networks to Succeed

Being self-employed does not mean you must go at it alone. Far from it! A strong network makes all the difference when running your own business. You can solve problems faster, build new relationships, expand your audience, and grow your business in highly profitable ways. The opportunities – and benefitsRead More

Career, Happiness and the Power of Mindfulness

Who we are is often directly correlated with our career choices. People who care about people choose hospitality, social work, healthcare and related people-oriented fields. People who value organization and structure often choose accounting, engineering, military and related fields. When choosing wisely, our careers offer many years of happiness andRead More

Earned Income: How much is just right?

As the saying goes, “money makes the world go around!” Fortunately, or unfortunately, there is a lot of truth behind this statement. We need money for basics such as food, shelter and clothing, and then, as we advance up Maslow’s Hierarchy, for additional comforts such as heath care, a niceRead More

Attention Business Owners: Why Even You Need a Summer Vacation

School is out and the first official day of summer has passed. That means it’s time for people to plan their summer vacations! However, people aren’t having as much “fun in the sun” as they used to. Since the early 90’s, vacation time has drastically decreased from an average 20Read More

Essential Elements of a Great Email Campaign

Today, the average office worker receives 121 emails in a day. These include personal, professional, promotional, and spam messages that fill up our inboxes – many of which remain unread. However, despite the overflow of messages we receive, email marketing remains one of the most effective methods for engaging customersRead More

Why Print Marketing Is (and always will be) Essential

You may not realize, but print marketing is an essential component of your small business marketing strategy. Though some consider it outdated and old fashioned, almost every business uses some level of print marketing to establish their brand and build awareness. Don’t believe it? Here are a few reasons whyRead More

4 Rules of Marketing That Hold True

Smart business owners know that effective marketing techniques require constantly adapting to change, especially in today’s fast paced world. One day it’s all about counting keywords and the next it’s all about social media impact. While trends come and go, the key to marketing is stay on top of whatRead More

Ask Dr. Deborah | The Summer Sales Slump

Dear Dr. Deborah, I am a freelance website developer. Throughout the year, I’m typically fairly busy and my business is doing well. However, during the summer I see a big slump in customers and my finances get pretty tight. I would love to be out enjoying the sun, but insteadRead More

4 Tips to Better Money Management

Smart money management is a responsibility that every business owner must deal with. At the same time, many of us have been socialized to view money management as elusive and stressful. The good news is that it does not have to be. With a bit of a paradigm shift andRead More