April, 2017

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office worker

3 Signs it’s Time to Hire an Office Worker

How can you tell when it’s time to hire an assistant or office worker for your small business? Making this choice can be a big challenge for many small business owners, especially self-employed individuals who are used to doing everything on their own. As sales increase and your business attractsRead More

Ask Dr Deborah(2)

Ask Dr. Deborah | Lost in Marketing

Dear Dr. Deborah, I’m getting ready to start my own business and am about half way through my business plan. However, I’ve hit a wall with my marketing strategy. I don’t have any experience here and I have no idea where I should start. Do you have any advice forRead More

success journal

Why Every Entrepreneur Needs a Success Journal

No matter what you do for business, or how large or how small you are, as a business owner you want to keep a success journal. This is a place where you take the time to make note of everything you view that day that is worth celebrating. While youRead More

branding

The Why Behind Successful Branding

Branding is one of the most important aspects to successful marketing. A brand not only conveys what a business offers, but also – and even more importantly today – what the business stands for. Today, people are more interested in what a business stands for versus simply what it offers.Read More

fresh ideas

4 Ways to Plant Fresh Ideas in Your Business

In celebration of spring, here are some fun and fresh ideas for sprucing up your business. Just as you might break out the trowels, gloves, and seeds for planting that new garden, you can also leverage tools to plant seeds for business growth! After all, both require careful planning, anRead More

Engineering Talent Network

5 Benefits to Leveraging a Staffing Agency for Engineering Talent

Today engineering is one of the most in-demand jobs in the market. With specialties ranging from automation to computer engineering, businesses everywhere are discovering the value of building their own engineering team. However, for a small business owner with limited time and resources, sorting through the talent market is easierRead More

employee benefits

Small Business Doesn’t Mean Small Employee Benefits

It is a common misconception in today’s job market that small business means small employee benefits. However, this doesn’t need to be true. Owning and running your own small business has its challenges, one of which is attracting top talent. In a small business, every person is vital. Workers needRead More