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Ask Dr. Deborah | How can I drive traffic to my store?
Q: Dear Dr. Deborah, A few months ago I was finally able to move my bakery business out of my kitchen and into a shop downtown, but my storefront isn’t located on the main road and I’m not getting much foot traffic. It’s taken me a long time to saveRead More
Small Business Branding and Building Buzz
After reading our blog post, 6 Branding Tips for the Self-Employed, you want to leverage all of your great work to build buzz for your business. This is where it becomes most important to ensure that your branding strategy is highly congruent to who you are and what you believeRead More
How to Protect Your Intellectual Property
For some businesses, intellectual property can be one of your most valuable assets. It can include business names, logos, product designs, recipes, and any other product of your creativity that is exclusive to your business. Though not as big as giants like Starbucks and McDonald’s, a small business owner’s intellectualRead More
6 Branding Tips for the Self-Employed
There are a million different factors that go into building a brand, from customer service to décor to logo design, all of which culminate to provide a specific customer experience. Controlling that experience requires a branding strategy which specifies the impression you are trying to make and how you willRead More
Ask Dr. Deborah | How do you plan vacations as a self-employed business owner?
Dear Dr. Deborah, I started my own business two years ago and I absolutely love it. However, since day one it feels like I’ve been in a marathon. I make sure I have some personal time, but I haven’t taken a real vacation since launching. I’m at a point whereRead More
How to Set Your Self-Employment Salary
One of the reasons many people choose self-employment is because they want a better quality of life. This may include more flexibility in when they work, more control over what they do for work, and more enjoyment in life in general. Whatever the reasons, one of the main ingredients toRead More
3 Essentials to Protecting Your Self-Employment Status
The workforce is changing and for many, self-employment is becoming the new normal. While self-employment opportunities continue to expand, new regulations are rolling out to further define what constitutes a self-employed person versus and employee in a business-to-business working relationship. This includes freelancers, consultants, IT professionals and other types ofRead More