January, 2017

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Ask Dr. Deborah | What are some affordable marketing techniques?

Dear Dr. Deborah: I’m starting my own professional cleaning business. My focus will be mostly on residential homes, but I will also do commercial spaces as well. I am self-employed and run my business primarily out of my home. Starting out I have a very limited marketing budget, so mostRead More

Navigating Your Self-Employment Support Network

Being successfully self-employed does not mean you have to go at it alone! This is a common misconception that often prevents individuals from pursing a self-employment career path. In reality, one of the strongest assets a self-employed business owner can have is a support network. When it comes to findingRead More

Why You Need to Put the “Self” First in Self-Employment

In Dr. Deborah’s, 6 Steps to Career Focus, she emphasizes that we should focus on the “self” first and the “employment” will follow. You may be wondering what exactly this means. In many coaching and self-help programs, the first steps are to simply ask what do you want to doRead More

5 Things Every New Business Owner Needs Before Launching

Launching your own self-employment or small business is a big and exciting step! It can also be a bit stressful getting all your ducks in a row before your Grand Opening. While there are many things specific to your business that need to get done before your launch, here areRead More

Ask Dr. Deborah | How do I know if it’s time to hire employees?

Dear Dr. Deborah, I’m not sure if I need to hire my first employee or not. Some days it seems like I have things under control, and other times I feel completely overwhelmed with work. How do I know if hiring someone is the right move? –  Lexi, FL HiRead More

How to Set Resolutions You Will Actually Achieve

Every year we make resolutions and goals to improve our heath, wealth and, for the self-employed, our businesses. We start these goals with excitement and the best of intentions. However as the year progresses, that energy sometimes begins to dwindle and eventually other obligations push our resolutions off to theRead More

Why Every Business Needs a SWOT Analysis

Per tradition, we like to kick off a new period with a SWOT analysis as we consider our goals and look for new opportunities where we can expand our reach. While some may find this task tedious or feel they don’t have time for it, we always try to emphasizeRead More

5 Trends in Self-Employment to Watch in 2017

With each new year, comes new trends, and with them new opportunities. While you don’t have to jump on the bandwagon of every trend that passes by, it is important to be aware of what is happening in the market. One of the most important things to remember about owingRead More