November, 2016

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Ask Dr. Deborah | How do I choose a business idea?

Dear Dr. Deborah, After a few years of being retired, I have decided that it is just not for me – at least not yet! Some of my family and friends have suggested going back to work as a teacher or getting a part-time job at a retail store. However,Read More

Why Your Customer is Your Best Sales Person

The best sales person in any business is always the customer. Most of the sales and marketing techniques out there today pale in comparison to the power and influence of customer word-of-mouth referrals. Why? Because a referral from another customer is more genuine. No matter what you do as aRead More

How to Improve Your Sales Pitch

If your business is struggling to increase sales revenue, it may be time to work on your sales pitch. It’s easy to think that poor sales are due to prices being too high or a lack of market interest. However, sometimes it simply comes down to your sales pitch. WithoutRead More

6 Unique Marketing Ideas for the Holidays

All small businesses are faced with the challenge of competing with big corporate chains, especially during the holidays. Even with Small Business Saturday and the Shop Small movement, it can be hard to compete with big businesses who can afford to spend millions on holiday marketing. To gain an advantage,Read More

Ask Dr. Deborah | How do I balance personal time and work during the holidays?

Dear Dr. Deborah, This is my first Christmas as a business owner and I’m very excited. I’ve already hired a couple extra employees, talked with my suppliers, and bought decorations for my store. However, I’m worried about time. Spending time with family and friends is very important to me personallyRead More

Giving Thanks to Your Customers

Thanksgiving is a time to celebrate and give thanks for all the wonderful things and people in our lives. As individuals, there are endless things we can be thankful for – friends, family, health, wealth, and more. However, as small business owners, one of the most important groups of individualsRead More

Tis the Season for Temporary Workers

Black Friday is just around the corner and right behind it is Christmas and New Years. For many businesses the fourth quarter of the year is one of the busiest and most challenging. Retailers have the seasonal rush, employees are taking time off for vacations before, during, and after theRead More

How to Plan for the Holidays as a Business Owner

Mini lights, balsam firs, miles of wrapping paper – It’s that time of year again! The holiday season is a big event, not just for families and friends, but also for businesses, especially those in retail. As cheerful as they seems, the holidays can also be a bit stressful. If youRead More