May, 2016

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Ask Dr. Deborah | How can we make our summer promotions stand out?

Q: Dear Dr. Deborah: My husband and I just moved our business from a stand-alone shop downtown to a larger facility in a strip mall just down the street. The move has been great so far, except I worry about the upcoming summer months. We are now surrounded by otherRead More

How to Design a Great Email Marketing Campaign

Despite what many predicted, email marketing has continued to remain one of the most effective methods of reaching customers. With the onset of texting and smartphones, many thought the days of email, and email marketing for that matter, where limited. However, it still remains one of the most successful channelsRead More

Storytelling | The Secret to Better Content Marketing

The art of storytelling has been practiced for thousands and thousands of years. Through movies, books, fairy tales, and bedtime stories, we have all been exposed to storytelling, and most of us at one point or another have been engrossed in the tale. But have you ever stopped to thinkRead More

6 Step Marketing Strategy for Self-Employment

Before you make any steps towards opening or growing your self-employment business, one of the first things you must do is create a marketing strategy. Marketing is all about communicating the value of your business to customers. In order to do this, every business needs to create a strategy thatRead More

4 Ways to Optimize Employee Performance

Employee performance is a critical factor in a business’s likelihood to succeed. It is people who run your business, sell your products, and bring in revenue. At the same time your employees are also one of the most costly resources. To get the most bang for your buck, you needRead More